‘Spectators deluged by ads will sort the good from the bad, and they will go for those that amuse or intrigue them.” (Williams, 2008)[1]

This is just a brief note aimed at prompting you to... Read More

Well basically strong environmental messages have formed a rock solid position in the modern marketer’s mindset. Indeed, clear differentiation on the green po... Read More

Hang on a second that doesn’t sound right! This week we are looking at slogans – where does their power come from and how do you generate a really good ... Read More

Conquesting is 'the deliberate targeting of rivals by placing online adverts next to editorial covering rivals' products' (theMarketer, 2008)*

For example, placing an advert for a music retailer to appear next to a music review site or an ad for Sainsbury&#... Read More

Is there indeed a dearth of creativity in the sphere of online marketing, and is the race to develop a presence online coming at the expense of added brand value? Michael Nutley has made an interesting case for the reasons behind the current state of online marketing It’... Read More

We are always being told that websites must adhere to Google’s quality guidelines, but what are they? Below you’ll find a description of the very basics of Google’s quality policy Author: Anon

Source: Google Webmaster Guidelines
Full Article:  Read More